Inside a Free Audit: A Walkthrough of One Michigan Law Firm's Marketing Score
· By Lynn LivelyConsulting Services· 6 min read
When law firms request a complimentary AI Visibility Audit from Lively Designs, we examine the technical and entity foundations that dictate how modern search engines perceive their practice.
What an AI Visibility Audit Covers
- Entity Schema Validation: Checking for complete Schema.org markup across attorneys, practice areas, and physical offices.
- NAP+W Consistency Across 50+ Directories: Identifying conflicting names, outdated addresses, or misaligned phone numbers.
- AI Search Simulation: Querying LLMs to assess whether your firm is cited for high-intent regional queries.
- Mobile Speed & Conversion Flow: Testing real-world mobile load speeds and form accessibility.
A clear, data-backed audit provides actionable clarity on where your marketing investments will deliver maximum return.
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